Basic definition of Business states that the main goal of a business is to make profit. So how can the profit be produced until and unless customers buys your products?
In olden days, for starting a business you need to have a shop from where people can directly buy your products and make use of it.
But in 21st century where the world is all about internet, phones and computers. The potential customers have shifted from the traditional mentality to online mentality. They prefer buying products online because of the prices and quality they provide.
Buying from a shop will have no guarantee of products and also because of seller's commission the products prices are hiked about 50%. Whereas, in online products the customers can directly buy from manufacturers. That means no commission which makes cheap products and direct buying gives the assurance of quality.
If the world is shifting toward online then why not us? Why not make your business available online? Why to target just the local customers when you can target globally?
For professionals coming online also helps the customers to know what qualities you have. In today's world potential employers prefer online portfolios rather than printed resume.
These portfolios will give your qualities a professional flavor which in turns make the people who hire you, be interested in you.
Big brands are not made over night, but the small things they do represent them as brands in the audience. Website and and App are the crucial part to represent your brand in online world.
But when it comes to customer connection, small things like visiting cards, banners, posters, personalized products, logo etc also place a key role. These things represent your image in the public and make your recognition valuable.
Web & App Development, Branding And Consulting